In most cases, new versions are released once a year and involve a significant upgrade fee. Once a new product version is released, the user is given the choice of either staying with their initial version or paying in order to be upgraded to a more recent release. Several remote support software vendors falsely market lifetime licenses for their products, when, in fact, such applications come with hidden upgrade fees.
Obviously, this won’t reflect positively on the bottom line of your business. Imagine a situation where you’re unable to assist your clients with an outdated remote desktop tool, which no longer supports the latest browser version or operating system. But in the fast-paced IT industry, negative results can be encountered much sooner. If you don’t pay for house renovation, you’re putting yourself at risk of a leaking roof many years down the road. There will always be upgrades, bug fixes and newer versions released, which makes “lifetime licensing” sound absurd. This is a rhetorical question, because one can’t argue that the IT world is rapidly changing. But is there any eternal product in the IT industry? The term “lifetime license” implies that you’re be able to use the purchased tool for as long as you can. In this blog post, we’ll explain why “lifetime” licensing is not what it seems to be. Subscription, in turn, is a more flexible and honest licensing model, which allows you to be in full control of your company’s budget. Let’s be clear on this: perpetual or so-called “lifetime” license is a good marketing hook that attracts lots of new customers, but in the end leaves you paying more than you should. We often receive feedback from prospects wondering why FixMe.IT has no perpetual license plan.